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A manufacturer of high quality Made in Italy furniture. The brand do not forget the territory and craftsmanship, but continues its own personal journey in search of contemporary lines combined with maximum comfort.

SM Living Couture was born in 2017 from the minds’ merger of Gianpiero Pansitta – CEO and Fabio Arcaini – Art director and Designer; the rise to success was fast, imposing the brand already in the first two years at international level, with the opening of stores in the cities of Shanghai, Hangzhou, Miami, Casablanca.

The brand’s motto, which in a very few words tells its philosophy and style, has won the day: “Design is the expression, Luxury is the purpose”


Gianpiero Pansita
CEO & Founder

CEO of SM Living Couture, with a passion for his job and daily dedication, directs the operations of a company in full expansion. Promotor firmly believes that quality and Made in Italy is the perfect recipe for the internationalization of the company.

Fabio Arcaini
Interior Designer & Art Director

Born in the gos, he moved to Milan in 2009 where he obtained his interior design degree at the “IED” in 2012. From that moment on, he moved tracing his steps, working for several architecture and design firms on the national and international panorama. At the moment he is in charge of following the Contract Division and the SM Living Couture collections.


SM Living Couture founded by Gianpiero Pansitta, it’s one of the most renowned companies in the luxury living and furniture field.


SM Living Couture is present at international and national level, it stands out for its production capabilities, which make it the cardinal point of the brand, where every process of production is cured and realized according to expert hands of skilled italian artisans.


To meet all the needs dictated by the market, from the contract department to the custom made, developing it is own furniture collections.


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