SM LIVING COUTURE
A manufacturer of high quality Made in Italy furniture.
Il brand non dimentica il territorio e l’artigianato, ma continua il proprio viaggio personale alla ricerca di linee contemporanee unite al massimo comfort.
SM Living Couture nasce nel 2017 dalla fusione delle menti di Gianpiero Pansitta – CEO e Fabio Arcaini – Art director e Designer;
The rise to success was rapid, establishing the brand internationally within the first two years, with shops opening in Shanghai, Hangzhou, Miami and Casablanca.
The brand's motto, which in a few words tells its philosophy and style, won the day: 'Design is the expression, luxury is the purpose'.
CEO & Founder
Amministratore CEO della SM Living Couture, con passione per il proprio lavoro ed abnegazione quotidiana dirige le operazioni di un’azienda in piena espansione. Promotore e fermamente convinto che la qualità e il Made in Italy sia la ricetta perfetta per l’internazionalizzazione dell’impresa.
Interior Designer & Art Director
Born in the 1990s, he moved to Milan in 2009 where he obtained his diploma in Intcrior Design at the IED' in 2012. Since then, he has been tracing his steps, working for various architecture and design studios on the national and international scene. He is currently in charge of the Contract Division and the development of the SM Living Couture collections.
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