SM LIVING COUTURE
A manufacturer of high quality Made in Italy furniture. The brand do not forget the territory and craftsmanship, but continues its own personal journey in search of contemporary lines combined with maximum comfort.
SM Living Couture was born in 2017 from the minds’ merger of Gianpiero Pansitta – CEO and Fabio Arcaini – Art director and Designer; the rise to success was fast, imposing the brand already in the first two years at international level, with the opening of stores in the cities of Shanghai, Hangzhou, Miami, Casablanca.
The brand’s motto, which in a very few words tells its philosophy and style, has won the day: “Design is the expression, Luxury is the purpose”
CEO & Founder
CEO of SM Living Couture, with a passion for his job and daily dedication, directs the operations of a company in full expansion. Promotor firmly believes that quality and Made in Italy is the perfect recipe for the internationalization of the company.
Interior Designer & Art Director
Born in the gos, he moved to Milan in 2009 where he obtained his interior design degree at the “IED” in 2012. From that moment on, he moved tracing his steps, working for several architecture and design firms on the national and international panorama. At the moment he is in charge of following the Contract Division and the SM Living Couture collections.
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