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A manufacturer of high quality Made in Italy furniture.
The brand does not forget the land and craftsmanship, but continues its personal journey in search of contemporary lines combined with maximum comfort. SM Living

Couture was born in 2017 from the fusion of the minds of Gianpiero Pansitta - CEO and Fabio Arcaini - Art director and Designer;
The rise to success was rapid, establishing the brand internationally within the first two years, with shops opening in Shanghai, Hangzhou, Miami and Casablanca.

The brand's motto, which in a few words tells its philosophy and style, won the day: 'Design is the expression, luxury is the purpose'.


Gianpiero Pansita

CEO & Founder

CEO of SM Living Couture, with passion for his work and daily abnegation he directs the operations of a company in full expansionc. He is a promoter and firmly believes that quality and Made in Italy is the perfect recipe for the internationalisation of business.

Fabio Arcaini

Interior Designer & Art Director

Born in the 1990s, he moved to Milan in 2009 where he obtained his diploma in Intcrior Design at the IED' in 2012. Since then, he has been tracing his steps, working for various architecture and design studios on the national and international scene. He is currently in charge of the Contract Division and the development of the SM Living Couture collections.


SM Living Couture, founded by Gianpiero Pansitta, is one of the most renowned companies in the luxury living and furniture industry.


Young but dynamic, with an international and national presence, it is distinguished by its production capacities, which make it the brand's strong point, where every process in the production chain is taken care of and carried out by skilled Italian craftsmen.


We believe that the pursuit of perfection in terms of quality and the passion that sets us apart are the first real steps towards Excellence.


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